UX Research / Design
Pasadena Bike Share
Rethinking the bike sharing solution for Pasadena
Bike sharing has brought great convenience and healthy lifestyle to people. However, Metro bike sharing had a hard time getting more ridership. We researched the problems and reinvented a new way that integrates with augmented reality techniques that can solve the problem, and also save the budget from building stations.
Bike sharing service was not very successful in Pasadena, Why?
We did field studies and interviews in Pasadena, Downtown Los Angeles and Santa Monica. We found that the low density of bike stations is the main reason that led to low ridership.
Pasadena’s unique environment makes it difficult to adapt dock-less bike sharing model.
We researched the other bike sharing services. Many services with good ridership are using a dock-less system, for which the user does not need to return the bike. They can park the bikes anywhere, and check out with mobile phone app. However, without limiting the location to return the bikes, people threw the bikes everywhere, which caused big mess in the city. Many bikes got damaged and increased the maintenance cost.
VIRTUAL HUB SYSTEM
Virtual hub is a new digital system that enables under-served users to plan for their bike journey with an organized version of a dock-less system.
Our mission is to provide new and existing
transit users with an accessible, reliable and
efficient bike sharing option in Pasadena.
Our vision is to create a bike sharing culture in Pasadena for residents and tourists.
Find nearby bikes
Users can search nearby bikes on the app. Users can check the estimated walking time, and navigate to the bike.
Take a break if you want
Take a break if you want: If a user wants to take a break during the trip, the user can temporarily lock the bike. There are 5 minutes free pausing time.
Park with Virtual hub
After the trip, the user can follow the AR virtual guide to park the bike. The virtual bike hub is budget saving and also able to organize the bikes in the city.
Insights from current users
We used infinity diagram to list possible user behaviors, pain points, wants and needs. We also interviewed many current Metro bike share users and found the behavior patterns by mapping the behavior continuum. We developed three key personas based on these research.
Who are we designing for?
User’s work day will begin like…
Learning from lean canvas
Lean canvas is a good design tool that can not only list users and problems, define our unique solution, and also map the business attributes that might lead it to success.
We tested the design with several users with paper prototyping and mid-fi prototyping clickthrough. We kept iterating the experience and interface based on the user feedback.